INSPIRATION BEHIND OUR NEW MOROCCAN COLLECTION
THE INSPIRATION BEHIND OUR COLLECTION
“Her Magic Dazzled Me” Yves Saint Laurent. The opening of the YSL museum in Marrakech was what first prompted our intrigue for Morocco. Initially, we were interested in Studio Ko, the architects behind the museum, but we quickly became drawn to the stories of Morocco in the 60’s. Pierre Bergé, Saint Laurent, Jimi Hendrix, The Rolling Stones, the exotic dreams that inspired the world. It's only when we visited ourselves that we understood the magic of Morocco. A world of sweet-scented opposites; brightly painted cities, ripe vegetables, aged spices littering the souk, motorbikes and donkeys fighting for the right of way, contrasting with the tranquillity of the riad, the stillness in the garden where the dappled sunlight creates an atmosphere of dreaming. It is a world that ignites your imagination, intoxicates you with saturated colour and mesmerises through its scent. It’s a world where you can almost breathe the beauty. This collection aims to capture the creative spirit of both the locals and the expats of Morocco.